Malory Wheaton
Malory Wheaton

Creative DirectioN

BRANDING, PACKAGING DESIGN, IN-STORE DISPLAYS, ART DIRECTION, LOGO DESIGN AND IDENTITY CREATION

Canned wine brand, Archer Roose, was looking for a defined and unique brand identity and a compelling brand narrative. With the development of a new logo, and a visual language — the brand resonates with the quirky, millennial consumer they wish to target.

Work here includes: Logo creation, packaging design, social media posts, photography, art direction, production, POS merchandising design.

 
Logo Creation

Logo Creation

 
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Packaging Design

Packaging Design

Creative Direction Photoshoot

Creative Direction Photoshoot

Packaging Design

Packaging Design

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HR RENDER SAUVIGNON BLANC.jpg
HR RENDER BUBBLY.jpg
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Creative Direction - Photoshoot (old packaging)

Creative Direction - Photoshoot (old packaging)

archer-roose_sauvignon-blanc.jpg
In-store retail display design

In-store retail display design

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RODI-ROSE.jpg
ROSE.png
SAUVIGNON.png
BUBBLY.png
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IMG_2537.JPG
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SAUVIGNON-BACK.jpg
SAUVIGNON-FRONT.jpg
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Glassware Design

Glassware Design

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ROSE-FRONT.jpg
ROSE-BACK.jpg